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Mobile commerce is extending shopping hours for consumers

May 23, 2014

Mobile credit card payment processing pages may be even more important than regular forms of e-commerce payment, according to a couple of recent reports.

Mobile credit card payment processing pages may be even more important than regular forms of e-commerce payment, according to a couple of recent reports.

First off, Internet Retailer recently released research suggesting that consumers may be using their mobile devices to shop during hours normally reserved for family and entertainment-related activities. The study found that mobile purchases peak between the hours of 7 p.m. and 9 p.m. – which normally are slow hours for in-store retailers that remain open that late. 

Wladimir Baranoff-Rossine, chief operating officer and chief marketing officer at Shopgate Inc., suggested to the news outlet that these hours may be popular among mobile shoppers because it’s easy to use a mobile device to make a purchase even when engaging in another activity, like eating dinner or watching TV. His comments illustrate why it’s so important for online retailers to cater to mobile shoppers – they afford retailers a whole new consumer base, shopping at entirely different hours, from which they can generate revenue.

“A PC is usually in someone’s spare room or office and as such is out of the social space,” Baranoff-Rossine told the news outlet. “A PC also takes time to boot up, whereas a smartphone or tablet is something you can just pick up and start using … You can now browse freely in the evenings in front of the TV, you’re no longer tied to a desk. Peak ordering hours correlate with peak traffic hours.”

Additionally, a recent report from Forrester Research details just how important mobile commerce is to the online shopping scene in general. According to that firm, mobile purchases will be accounting for more than half of all purchases made online by the year 2018. So, retailers searching for success and revenue in the online marketplace need to branch out – mobile shoppers are just as important, if not more, than those based at desktops. 

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