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Mobile devices to boost online sales during holiday

September 7, 2013

Retailers have come to expect that many shoppers will focus on online outlets for their holiday purchases - but it's possible that mobile devices will begin to become comparably important during the coming winter months.

Retailers have come to expect that many shoppers will focus on online outlets for their holiday purchases – but it’s possible that mobile devices will begin to become comparably important during the coming winter months.

Mobile devices such as smartphones and tablets will account for an increased share of e-commerce sales this coming November and December, illustrating the necessity of mobile credit card terminals for retailers. Retail e-commerce sales are expected to rise by 15 percent this year, according to eMarketer, representing a projected total of over $61 billion in revenue. Sales made through mobile devices are expected to account for roughly 16 percent of those sales. 

Retail sales made through mobile devices are expected to exceed $41 billion in revenue this year. This field should increase its market share in the year to come: mobile retail sales are projected to account for more than $100 billion annually by the year 2017, according to the report. Tablets are an incredibly important part of the field, accounting for more than 62 percent of all mobile retail sales. 

Best of all, mobile commerce helps to improve other areas of business. Consumers who shop on their phones or tablet drive total sales rates upward. They also create new sales opportunities that wouldn’t exist otherwise as a result of the research they conduct online, according to the report. 

Retailers are also spending more to advertise to consumers through digital devices, such as through smartphones, indicating that entrepreneurs and managers are well aware of the profit potential offered by mobile credit card processing equipment. U.S. digital ad spending, which comprises advertisements made on desktop computers, laptops, mobile phones and tablets, is expected to reach $42.26 billion this year, according to another report from eMarketer, representing a 14.9 percent growth rate compared to last year. Digital ad spending will account for roughly 25 percent of total media ad spending during 2013.

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