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Mobile payments continue to drive success in food service industry

February 26, 2014

Mobile payment strategies aren't solely for use by retail outlets - a number of businesses in the food service sector are benefiting from the use of such payment processing technologies.

 

Mobile payment strategies aren’t solely for use by retail outlets – a number of businesses in the food service sector are benefiting from the use of such payment processing technologies.

Mobile Commerce Daily, for example, recently reported how BJ’s Restaurants is leveraging use of mobile payment technology to help increase revenue at locations. Members of the company’s premium loyalty program are now able to access an electronic bill for their food order using their own mobile phone, to be paid at their own convenience. The company feels such a streamlining will help to “boost sales and revenue after a challenging season.”

“We want to enable our guests to more directly participate in their dining experience,” Brian Krakower, chief information officer for the company, told the news outlet. “With mobile payment they can choose when they view their check and pay for their meal so they don’t have to wait for the guest check to be delivered or hand their credit card and wait for the server to process it. Our guests are becoming much more familiar and comfortable with mobile commerce technology and the control that goes along with that.”

By offering mobile credit card payment processing services to consumers on an expedited schedule, BJ’s representatives feel that they will be able to increase the attractiveness of their offerings. The company also plans to add an “order ahead” option to its application sometime this year, which would then allow consumers to both place and pay for orders without ever having to commiserate with an employee. 

Another business that has recently decided to bet on mobile payments is Cako Bakery, according to Mobile Commerce Daily. The food service outlet recently implemented comprehensive mobile technology to store locations that personalizes the in-store experience. Company representatives suggested that this would help increase consumer loyalty – and, in turn, revenue

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