Executives at eBay recently experienced the benefits offered by mobile credit card payment processing equipment.
Mobile-enabled commerce – a measure of the transactions conducted between the company and users who accessed their webpage through either smartphones or tablets – was up 96 percent for the company year-over-year for the weekend following Thanksgiving, according to USA Today. Overall, the number of mobile shoppers on the eBay online marketplace more than doubled during the five days stretching from Thanksgiving to Cyber Monday.
USA Today also reported that total mobile payment volume at PayPal was up by 115 percent on Thanksgiving, illustrating the rapid rate with which consumers have grown accustomed to purchasing products through their smartphones and tablets. The number of individuals buying products through mobile devices linked to PayPal doubled year-over-year on Black Friday, and Cyber Monday continued the trend, representing the biggest day for mobile payments in the history of PayPal.
The news outlet reports that eBay forecasts it will rake in $20 billion in total mobile commerce volume for 2013.
It’s not the only organization that realizes the benefits offered by linking mobile devices to credit card terminals. Mobile Commerce Daily recently reported that McDonald’s would be rolling out its branded mobile application, still in the testing stages, to new markets this month.
“We’ve ran it in the San Francisco Bay area market and then we just recently launched in St. Louis and now the Northeast, so [next it is] the Boston region in three markets,” David Martinelli, digital marketing manager at McDonald’s, told Mobile Commerce Daily. “We’re really trying to get a gauge on – as we expand it in more restaurants – impact and the success measures in a variety of different areas of the country.”
The application sends consumers time-sensitive discount posts and offers. They then present their mobile application at the credit card payment processing terminal in-store, and receive a discount.Back To Blog