Michael Della Penna, senior vice president of emerging channels at Responsys, Inc., knows that those following developments in the mobile credit card processing industry are used to analysts crying wolf. While figures continue to improve, Della Penna also realizes that the world hasn’t seen the explosion experts have promised yet. He believes that 2013 will be the year, and in a guest column for Read? Write, he explained why.
Della Penna cited a number of indicators, including a study by Forrester and Shop.org, that found mobile credit card processing capabilities are now an essential aspect of a business’s ability to remain competitive. He also noted that 80 types of phones will be enabled for NFC payments by the end of 2013, and that many businesses have listed optimizing their mobile payments options as a priority for the year.
Much of the infrastructure to support this growing market already exists, according to Della Penna, allowing the mobile credit card processing revolution to become a reality.
Of course, smartphone ownership is an essential component of mobile payments catching on. A 2012 survey from the Pew Internet & American Life Project found that 45 percent of all adults in the United States own smartphones, while 66 percent of Americans between the ages of 18 and 29 possessed the devices.Back To Blog