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Mobile shopping allows consumers to spend time buying rather than waiting in line

November 30, 2012

Online credit card payment processing can help merchants of all sizes improve their sales and keep their customers happy.

Online credit card payment processing can help merchants of all sizes improve their sales and keep their customers happy.

According to a recently released report from NCR, consumers would rather do many other things than wait in line this holiday season. Thirty-five percent of respondents said they would prefer to shop, 24 percent said they would rather wrap gifts and 22 percent would rather clean up after a holiday dinner. Other activities that were more desirable than waiting on line included sleeping on a sofa-bed, spending time with in-laws, wearing holiday themed sweaters/outfits, braving the mall to return gifts and listening to “Grandma Got Run Over by a Reindeer.”

A separate NCR study also revealed that Canadian consumers appreciate self-service options while they’re shopping in a brick-and-mortar store. According to SelfServiceWorld.com, nearly 40 percent of Canadians surveyed say they would welcome a self-service kiosk in retail stores to help them locate products, as opposed to having to track down staff members.

“Retailers who adopt a broader range of self-service technology improve service and enhance the customer experience,” according to NCR. “This delivers great cost savings by allowing retailers to invest in the areas that matter most to the customer. For example, self-checkout systems decrease customer queue time by 40 percent.”
 

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