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Mobile shopping is even changing how retailers advertise

February 21, 2014

So many consumers are currently making use of mobile credit card payment processing technology that businesses are developing new ways of reaching consumers directly via their phones.

So many consumers are currently making use of mobile credit card payment processing technology that businesses are developing new ways of reaching consumers directly via their phones. 

For instance, Mobile Commerce Daily recently published a report about CommuteStream – a new application that allows businesses to send messages, offers and discounts directly to consumers when those consumers are riding public transit vehicles near the store’s location. The report notes that the program is currently being tested in Chicago, and is expected to roll out to other cities shortly. 

“For local businesses, the best customers are most often those with reoccurring and convenient access to those businesses,” Sam Pro, of CommuteStream, told Mobile Commerce Daily. “Mobile ads make it easy for businesses to reach riders whose daily lives bring them within close proximity of their location. And they target them while on the move when they are most likely to stop by a local business. These riders are already nearby on a regular basis and might just need a little nudge to get them in the door.”

The report – and the expected success of the program – illustrates how many retailers are taking advantage of the possibilities offered by mobile phones to expand their marketing efforts. This is yet another offshoot of e-commerce that can benefit small business owners, alongside online credit card payment processing terminals.

“A typical experience might be a businessman using a bus tracking app to decide whether to wait for the bus or to grab a cab,” explained Pro to the news outlet. “As arrival times for the buses are shown within his tracking app, so is a banner ad for a free coffee at a cafe next door to his work.”

One recent report clarifies how much mobile influences purchasing decisions
One recent study – conducted by InMobi and reported by Internet Retailer – illustrates how many individuals are shopping and engaging with brands over their phones. The study found, for instance, that 60 percent of global mobile consumers are using their phones as their primary device for accessing the internet. This illustrates the ubiquitous nature of smartphone use among online users and thus, among e-commerce shoppers. 

The report also found that 48 percent of all worldwide consumers report that mobile “is a key channel that affects purchasing decisions,” according to Internet Retailer’s report of the findings. 

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