Hurricane Sandy has caused severe damage in parts of the Northeast U.S., especially areas of New York and New Jersey. According to BusinessWeek, at least 90 people were killed because of the storm and as many as 8.5 million homes and businesses were left without power. Additionally, insurance companies estimate the costs of the storm to be between $15 and $20 billion, making it the third most expensive hurricane on record.
With relief efforts underway, many agencies are inviting individuals to use their cell phones as a sort of mobile credit card terminal to donate money. According to MobileCommerceDaily.com, The American Red Cross, Salvation Army, American Humane Association and World Vision are among the relief organizations that have created mobile giving campaigns, which enable users to send a text message containing a keyword to a short code in order to donate money.
Additionally, the website reports that as much as 20 percent of donations made are expected to be received through mobile devices.
This is not the first disaster in which organizations utilized mobile devices to raise money. More than $50 million dollars was raised via mobile donations when an earthquake devastated Haiti in 2010.