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Mobile technology to improve online and in-store sales

February 15, 2012

When retailers make the leap into ecommerce, they should consider a multi-channel system.

When retailers make the leap into ecommerce, they should consider a multi-channel system. Planning for growth in the social and mobile commerce sectors can help businesses maximize revenue from consumer spending. In the United States alone, purchases made through mobile credit card processing already account for $3 billion and sales are projected to reach $31 billion in the next few years, according to Mashable.

Retailers have the potential to increase sales with mobile commerce because they are able to reach consumers anywhere, anytime. When smartphone users bring the devices on-the-go, they are also taking along a store’s inventory and marketing efforts.

Along with the benefits of customers using the technology for online shopping, merchants can bring the technology into brick-and-mortar locations to enhance in-store experiences. According to eBay’s CEO John Donahoe, businesses can gain a competitive edge over rivals by offering mobile technology in stores, and also benefit from the ability to manage inventories more efficiently, reduce the cost of ringing in sales and gain valuable information from profiling customers, according to BizCommunity. 

To stay up-to-date on retail technology trends and remain competitive with rival businesses, retailers can supply sales associates with a portable credit card terminal and provide secure online credit card processing for mobile and ecommerce shoppers.

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