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More innovations coming from e-commerce retailers

January 20, 2014

Online retailers and websites hoping to draw consumers toward their checkout pages are investing in innovative practices to do so.

Online retailers and websites hoping to draw consumers toward their checkout pages are investing in innovative practices to do so.

The Wall Street Journal, for example, reported that Amazon has already patented a system that would allow them to make significant changes to their delivery program. The change would allow Amazon to track which products are purchased in high volumes by geographic area. The company would then begin stationing the items near those areas, so consumers who purchase them could receive the products via an accelerated delivery schedule. Amazon suggested that it would be more likely to attract new online shoppers if it was able to cut down on delivery wait times, illustrating an insight that could help other e-retailers draw more consumers to their credit card and debit card payment processing pages. 

“It appears Amazon is taking advantage of their copious data,” Sucharita Mulpuru, a Forrester Research analyst, told The Wall Street Journal. “Based on all the things they know about their customers they could predict demand based on a variety of factors.”

Amazon isn’t the only company making major changes to its e-commerce and credit card payment processing strategies. MarketWatch recently reported that Twitter is investigating means of allowing consumers to purchase products directly from the tweet messages listed on their website.

“Building in a core e-commerce capability into the functionality of a tweet could mean a fundamental change in how tweets are used and would be a new dimension to how businesses could get value from using Twitter as a connection pathway to their customers,” Brian Blau, of Gartner, told MarketWatch. “Businesses are constantly looking for ways to connect with and keep engaged with their customers through their mobile devices, and having an e-commerce capability means there would be yet another reason why those customers would want to use Twitter.”

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