Online sales rose on both Christmas Day and the day after compared with last year, and more of those sales were made on mobile devices than in 2010, according to IBM’s Benchmark survey of 500 major online retailers.
Online sales rose 16.4 percent on Christmas Day 2011 compared with Christmas Day 2010, according to IBM’s survey, which also found that more than 18 percent of all traffic to online retail sites on Christmas Day came from mobile devices, compared with 8.4 percent last year.
IPads were the most popular mobile device used by online shoppers on Christmas Day, accounting for 7 percent of the traffic to online retail sites. IPhones and Android smartphones followed with 6.4 percent and 5 percent of traffic, respectively.
Consumers using mobile devices accounted for more than 14 percent of online sales on Christmas Day, up from 5.3 percent on the same day in 2010. The trend continued the following day as online sales had risen 10 percent as of 2 p.m. compared with December 26 of last year. Meanwhile, mobile devices made up nearly 19 percent of all traffic to retail sites on December 26, and accounted for nearly 14 percent of sales.