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Multiple sales options help to boost revenue

April 1, 2014

From fast food restaurants to major banks, organizations across the world are becoming aware that offering multiple modes of payment processing can help to boost sales immensely.

 

 

From fast food restaurants to major banks, organizations across the world are becoming aware that offering multiple modes of payment processing can help to boost sales immensely. 

A recent American Banker report, for example, detailed how U.S. Bank plans to begin offering “e-payment kiosks” to merchants. These machines promise to shrink lines at store and bank locations by allowing for faster transactions via new modes of credit card payment processing. 

“The lines at these businesses aren’t just for making payments, they are also for customer service and other business functions,” Sam Robb, collections and receivables manager at U.S. Bank, told American Banker. “Where there’s a line during peak periods, the kiosks are a way to drive people to a more automated option.”

On the other end of the spectrum – and the world – quick-serve restaurants are investing in mobile point of sale technology. McDonald’s locations in Thailand have recently been outfitted with mobile point of sale terminals that aim to allow consumers to make transactions more easily. According to Mobile Commerce Daily, these devices will boost the amount of cashless payments made at the location by between 10 and 20 percent

“Quick-serve restaurants are embracing mobile apps to provide consumers with faster and more convenient ordering options,” Bill Aurnhammer, an industry expert, told Mobile Commerce Daily. “Yet McDonald’s is definitely a forerunner in the global competition … Regardless of location and culture, all customers favor a more elegant purchasing process.”

These McDonald’s locations, U.S. Bank and many more organizations have all seen fit to invest in new ways of accepting credit payments – because these strategies are sure to help boost revenue and consumer goodwill long into the future. 

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