As the 2012 presidential campaign gets underway, candidates from both parties are working hard to increase the number of donations received. In seeking contributions for his reelection, President Barack Obama’s reelection campaign recently introduced a mobile credit card donations application, complete with a swipe attachment, ABC News reports.
The campaign is rolling out the new mobile payment system with the help of Square and it will be used by workers at offices.
“The idea is that if you’re at a house party or in daily interactions – at a grocery store shopping – and someone sees your Obama for America button and wants to talk to you about the campaign, you can ask for a donation and accept it right then and there,” an Obama aide said in an interview with the news source.
It’s not just retailers who have been using the credit card mobile processing tool. With more money required than ever before to get elected, candidates from coast to coast are looking for additional ways to raise funds.Back To Blog