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One retailer now sees majority of online visitors originate from mobile devices

October 22, 2013

Retailers are quickly realizing that mobile devices may change the landscape of online shopping more than anything else in recent memory.

Retailers are quickly realizing that mobile devices may change the landscape of online shopping more than anything else in recent memory. In fact, one retailer has recently found that the majority of its website’s visitors were originating from smartphone and tablet devices, illustrating the need for retail outlets to create branded applications that can accept credit payments. 

ModCloth, an e-commerce company, recently announced that more than half of all its online visitors were shopping at their page via smartphones and tablets. At the end of 2012, only 27 percent of its users were looking at the site through mobile devices, illustrating the rapid increase of consumers using the devices to shop and browse through products. 

“As consumers increasingly use mobile for everything they do, we’re finding that more and more visits to ModCloth are coming from mobile devices,” said Sarah Rose, senior vice president of product and growth at ModCloth.

Also, the consumers who use smartphones and tablets are spending more at mobile credit card processing terminals than desktop shoppers are at their own respective point of sale. ModCloth reported that users of its mobile application spent twice as much at credit card processing terminals as desktop shoppers do, on average.

Mobile shoppers are also likely more engaged with brand names than those who shop via “normal” computers. The company also noted that once review options were integrated into their iOS application, the amount of posted reviews increased by 25 percent within a single month. 

Recent findings published by The Search Agency further illustrate the growing consumer preference for mobile devices. One-third of all clicks made on Google’s website are now done through smartphone and tablet devices, according to the firm. 

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