Consumers are spending more with their mobile devices – and iPad users seem to be spending the most, according to a new report by RichRelevence. The 2012 Q1 Shopping Insights Mobile Study found that revenue from mobile credit card payment processing increased 1.9 percent from April 2011 to 4.6 percent in March 2012. The majority of browsing, shopping and purchasing happens when consumers are using iPads.
Data collected in March of this year showed that iPad users represent approximately 68 percent of all mobile shoppers and spend more on fewer items than users of other mobile devices. Overall, iPad accounts are involved in 90 percent of all mobile payment processing and 4 percent of total retail sales.
“To succeed in this quickly evolving landscape, retailers need to understand how shopping behavior changes as consumers hop between devices and be prepared to tailor the shopping experience in every channel, ensuring continuity and seamlessness regardless of choice of access,” said RichRelevance CEO David Selinger.
When retailers develop multichannel strategies to accommodate their customers’ preferences, they can establish sites optimized for iPads and other tablets as well as smartphones and laptops. These should include the same high-quality content and secure, easy-to-use credit card terminal so users have the same experience no matter how they shop.Back To Blog