American consumers may not be the only ones who have a good holiday season this year – small businesses and other retailers may see an improvement in sales as well.
Accenture’s annual Holiday Shopping Survey reveals that consumers are generally more optimistic about the economy than they were last year. This may translate into increased holiday spending, as the average American expects to spend $582 this season.
The survey finds that consumers will still be disciplined about their spending and many will be very conscious of value. This may lead to an increase in what’s known as “showrooming,” a practice in which shoppers find an item in stores, but prefer to purchase online in order to get the best price possible. More than half of consumers will do this, according to the survey.
The number of people who will used their smartphones and computer tablets to purchase holiday gifts online is also on the rise (25 percent this year compared to 17 percent in 2011), which can lead to an increase in credit card processing online.Back To Blog