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Online spending sets records

December 22, 2011

Online retailers recently set a new record for sales during the week ending on December 18, totalling $6.28 billion, according to digital tracking company comScore.

Online retailers recently set a new record for sales during the week ending on December 18, totaling $6.28 billion, according to digital tracking company comScore.

The company stated that for four days in a row, shoppers spent more than $1 billion, with the vast majority engaging in online credit card processing. The figures were significantly higher than last year during the same period, when sales were 18 percent lower.

Those who conducted the study said that while more people than last year had engaged in online credit card processing, as the holidays draw closer, many more would be going to physical locations to take part in merchant service transactions.

“With only a few more days until Christmas, the preponderance of Americans’ late season holiday shopping will shift to brick-and-mortar retail, although the procrastinators among us will still be able to take advantage of expedited shipping and buy online up to and including the day before Christmas Eve with the guarantee of having their gifts delivered in time for the holiday,” said Gian Fulgoni, comScore chairman.

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