Blog

Online spending via desktop computers continues to increase

November 18, 2013

Mobile payment processing terminals aren't the only ones seeing an increase in revenue - Americans are spending more than ever via retail outlets accessed on desktop computers.

Mobile payment processing terminals aren’t the only ones seeing an increase in revenue – Americans are spending more than ever via retail outlets accessed on desktop computers.

Retail sales made to online users through payment processing pages increased by 13 percent year-over-year during the third quarter of 2013, according to the latest report from comScore, representing a total revenue of more than $47 billion. 

ComScore also reported that retail sales made to users stationed on smartphones and tablets also increased: these mobile devices accounted for almost $6 billion in sales during the quarter, representing a 26 percent increase from statistics reported during 2012. More than 60 percent of those sales were made through smartphone devices, with the remainder originating on tablets. Total digital commerce spending reached more than $53 billion in sales during the third quarter.

Purchases made at online retail outlets are beginning to account for a significant percentage of consumer’s discretionary funds: comScore reported that e-commerce outlets received 9.4 percent of consumers’ average discretionary spending budgets during the third quarter, representing the third highest such market share ever recorded. 

“Third quarter e-commerce spending grew 13 percent from a year ago, and although that marks a pretty healthy growth rate, it also represents a slight deceleration from the prior quarter,” said Gian Fulgoni, chairman of comScore. “Other macroeconomic indicators also suggested relative softness in discretionary spending, which offers some cause for concern as we head into the holiday season.”

One reason so many shoppers may be flocking to online shopping options is the availability of free shipping. Internet Retailer, for example, recently reported that more than 600 of the 1000 e-commerce retailers tracked by their index planned to offer free shipping options to their customers at some point during the holiday season.

Back To Blog