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Personalization will be key for retailers this Valentine’s Day

January 28, 2014

The key to mobile credit card payment processing for small businesses this Valentine's Day will be personalization, according to a recent report.

The key to mobile credit card payment processing for small businesses this Valentine’s Day will be personalization, according to a recent report.

So if businesses want to sell products to sweethearts during February, they’d do best to tailor they mobile marketing campaigns and branded mobile applications to the tastes and trends of individual users. A recent study from Maxymiser, reported on by Mobile Commerce Daily, found that 73 percent of men and 78 percent of women cited personalization as the primary factor attracting them to a retailer’s mobile offerings. 

“To me, the most important take away from this study is the quantifiable benefit of omnichannel data and personalization for marketers,” Daniel Toubian, principal consultant for U.S. retail and consumer brands at Maxymiser, told the news outlet. “The study underscores the fact that the digital experience cannot be a one-size-fits-all experience, because each visitor, in this case each woman, is different, and with this comes a unique set of digital preferences and behaviors.”

Mobile marketing strategies have become a major priority for many retailers and service providers across the country. Dunkin’ Donuts, for example, recently announced that it would be integrating its established loyalty program into its branded mobile application

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