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Rampant smartphone use could indicate mobile payment preference may rise

July 31, 2013

Business owners everywhere are beginning to realize that online payment processing capabilities, and e-commerce options, are going to be the cornerstone of all operations in the future. As consumers use their smartphones more and more often, the ability - and the skill - needed to convert online sales will become even more imperative.

Business owners everywhere are beginning to realize that online payment processing capabilities, and e-commerce options, are going to be the cornerstone of all operations in the future. As consumers use their smartphones more and more often, the ability – and the skill – needed to convert online sales will become even more imperative.

Additionally, according to a study from Harris Interactive, consumers are already taking their phones with them everywhere – literally. This only underscores the need for online merchant accounts to devise new ways to reach customers through their cell phones, as they’ve become nothing less than a constant in the average American life.

The report reported that 72 percent of Americans claim they are within five feet of their smartphone the majority of the time. Meanwhile, it was also found that more than one in 10 admitted to using the device while in the shower, while 19 percent copped to utilizing their smartphone while they were in Church. Also, a massive 33 percent – one out of every three people – admit they’ve used their phone while out on a dinner date. 

“The 2013 Mobile Consumer Habits study tells us one very big thing: we can’t part from our most treasured devices,” Jumio’s report of the study claims. 

For retailers, it’s an exciting prospect. Users are now always connected to the internet – which makes it easier for brands and retailers to forge constant connections to them. Using online payment processing along with emails and SMS messages, they can create paths for customers to learn about and purchase their products faster than ever before. 

And the amount of time we spend on the phone is continuing to go higher every year. A recent report from Experian found that Americans spend an average of almost one hour every single day on their smartphones.

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