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Retailers see sales increase with mobile payment processing

April 10, 2012

After deploying mobile credit card processing, luxury department chain Nordstrom has seen a 15.3 percent increase in retail sales.

After deploying mobile credit card processing, luxury department chain Nordstrom has seen a 15.3 percent increase in retail sales. Supplying sales associates with mobile credit card terminals enables faster checkouts from anywhere in the store, which can reduce the chance of customers waiting in a long line to make a purchase and deciding they don’t really need it, according to Forbes.

The mobile point-of-sale devices are similar to smartphones, but outfitted with mag-stripe readers and the store’s application, the source reports.  With the app, Nordstrom’s sales staff can also access the store’s inventory so they can help customers find colors and sizes from anywhere in the store. The company has deployed more than 6,000 of the devices to in 117 stores. 

Bringing mobile devices into retail stores is one way for companies to offer customers a more personalized and informed shopping experience, according to Retail Customer Experience.

Colin Johnson, a spokesperson for Nordstrom, said this was a move designed to provide a more technology enabled shopping experience, as reported by Forbes. It’s not a coincidence that sales have increased with the introduction. The mobile POS systems were expected to speed up service and offer customers greater convenience when paying. 

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