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Retailers to become more mobile

March 8, 2012

Retailers are currently faced with the challenge of finding a way to bridge the online-offline shopping gap that has developed as consumers continue research online to buy offline (ROBO), according to Search Engine Watch.

Retailers are currently faced with the challenge of finding a way to bridge the online-offline shopping gap that has developed as consumers continue research online to buy offline (ROBO), according to Search Engine Watch.

While more than half of shoppers use a mobile phone to check product prices online, 95 percent of retail sales in the United States are still completed at point-of-sale terminals in brick-and-mortar locations, according to a Pew Report. To respond to this disconnect, retailers need to meet the customers where they are shopping – in the mobile and physical stores, the source reports.

Many retailers are doing just that. Handheld point-of-sale devices that would act as a mobile credit card terminal are expected to triple by 2018, from $1.1 billion last year to over $3 billion, according to a ReportsnReports study.

With mobile credit card payment processing equipment, retailers can meet customers in the aisle and look up inventory, price comparisons and product reviews, which shoppers often research alone on their mobile devices. Additionally, the mobile payment terminals would create a more integrated, interactive buying experience that incorporates rewards programs, promotional sales and purchasing history into the transaction. 

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