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Shop til you… perk up?

January 23, 2013

Many ladies know that the emotional benefits of a good shopping trip can exceed any possible adverse feelings.

It’s not hard to envision why shopping might get people down. Though certain ventures to stores for holidays, household items, food and birthdays are necessary for consumers and can benefit store owners by boosting the revenue seen at credit card processing gateways, it can leave the individual worried about their finances.

That said, many ladies know that the emotional benefits of a good shopping trip can exceed any possible adverse feelings. According to a Coupon Cabin survey, many people fight off winter time blues by heading to stores. 

The report explained that more than 36 percent of Americans say that the winter is the most common season during which they like to shop. Additionally, 26 percent of recipients claimed they would actively fight off winter time blues by heading to their favorite shops to perk themselves up.

This could be because shopping is a great way to increase self-esteem, Business News Daily reported. Citing research from the University of Miami, the news outlet said that buying aesthetically-pleasing products and having the support of their friends can often be a positive ego boost.

“Now that the holidays are over, gray skies have taken over and warmer days are months away, some consumers find shopping takes the edge off a dull mood,” explained Coupon Cabin senior savings adviser Jackie Warrick.

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