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Shopkick is one of world’ most popular apps

February 25, 2013

A new study by Nielsen showed that loyalty program and mobile credit card payment processing application shopkick is reaching some major milestones.

A new study by Nielsen showed that loyalty program and mobile credit card payment processing application shopkick is reaching some major milestones.

Shopkick was ranked as the No. 1 shopping app, just ahead of eBay and RetailMeNot. The mobile credit card processing tool found itself in the top 35 of all apps worldwide, even besting Angry Birds. Nielsen’s data was based on December 2012 use. 

Shopkick works by giving users rewards, called “kicks” for viewing promoted items while physically in their retail locations. Though it doesn’t require purchase to work, consumers can link their Visa or MasterCard to collect more bonuses. The system affords businesses an opportunity to show off their best products and encourage return business by giving back to patrons, even when they’re only stopping by.

“[The] combination of merchandising, rewards and gaming mechanics and a slick user interface are what makes shopkick unique,” Cyriac Roeding, CEO of shopkick, told Mobile Commerce Daily. “[Also] the universal currency for rewards across multiple retailers makes it very attractive. It is sort of like a loyalty program that gets ever bigger.”

Shopkick also had a strong showing in the realm of usage length, coming out on top, with two online grocery shopping apps trailing slightly behind it.

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