There’s no denying that a strong holiday season can make or break a small business. Small firms throughout the country are hoping that the third annual Small Business Saturday (SBS), being held on November 24, will help give their bottom lines a much-needed boost.
“Small Business Saturday gives us a chance to show our appreciation and to help America’s job creators in a very real way, by patronizing small shops, restaurants and service providers,” said Dan Danner, CEO of the National Federation of Independent Business (NFIB). “Anything that helps with sales is certainly appreciated by small-business owners, many of whom have struggled to stay afloat in a rough and uncertain economy.”
According to Forbes, more than 100 million people shopped at small, local businesses on SBS in 2011. A recent survey conducted by the NFIB and American Express revealed that this year 67 percent of consumers are planning to do so as well. In addition, the average amount each plans on spending is expected to be around $100.
Small businesses can make it easy for consumers to shop in their stores and pay for their purchases all year long by investing in technology that makes processing payments easier. For instance, buying hardware and software to convert a tablet, smartphone or other mobile device into a portable credit card terminal can ensure they can easily process electronic transactions.