Just in time for the holiday shopping season, Smart Transaction Systems (STS) has released a new mobile application that will make it easier than ever for merchants with Android mobile devices to help customers redeem gift cards.
The free app allows business owners to easily process transactions by focusing their Android smartphone camera at the QR code on the back of the gift cards. The app automatically scans the card and captures the data. Customers then receive e-receipts via email.
“Android users account for more than 50 percent of the smartphone market, so we’re happy to be able to offer this solution to these users,” said STS president Ray Clopton.
In addition, Clopton said that the app is ideal for small business owners who already use their mobile devices as a portable credit card terminal.
Gift cards are expected to be more popular than ever this holiday gift giving season. In fact, a recent National Retail Federation survey found that nearly 60 percent of Americans want to receive gift cards as presents this year.
Industry experts say in addition to helping merchants process gift card transactions, apps like the new platforms offered by STS can help businesses shorten their lines this holiday season, as they speed up the gift card purchasing process as well.