Smartphone sales continued to increase throughout 2013, and now represent the majority of mobile phones sold to end consumers. This suggests that more and more shoppers will be purchasing products through smartphone-optimized e-commerce websites and mobile credit card payment processing pages in the coming years.
A recent Gartner report noted that annual smartphone sales surpassed the sales rates of other types of mobile phones for the first time ever in 2013. More than 968 million smartphones were sold to consumers during the past year, up by more than 40 percent when compared to sales figures recorded in 2012. Smartphones accounted for more than half of all mobile phones sold during the year 2013.
“Mature markets face limited growth potential as the markets are saturated with smartphone sales, leaving little room for growth with declining feature phone market and a longer replacement cycle,” said Anshul Gupta, principal research analyst at Gartner. “Lack of compelling hardware innovation has further exacerbated replacement cycles for high-end smartphones in 2013 because consumers don’t find enough reasons to upgrade.”
Smartphone sales are increasing at even faster rates when you restrict the findings to the past financial quarter. The sales of the mobile devices grew by 36 percent during the fourth quarter of 2013, according to Gartner, representing 57.6 percent of all mobile phone sales made during the timeframe. This suggests that smartphones are continually obtaining a larger share of the mobile phone market, and that they will continue to command a growing share of sales in the months to come.
Another recent report, from Adyen, underscored the effect that smartphone sales will have on the online retail industry. The firm noted that payments made via mobile devices increased by 55 percent during the past year alone.Back To Blog