Boost brand awareness by using social media. Gaining relevant followers and connections widens the top of the sales funnel and essentially fosters greater relationships with customers. Engaging your social media followers will give content a greater weight with search engines to help boost the position of your website.
Social channels can become an avenue for sales by ushering potential customers to trust your message, and will increase visibility for your business. Here are ten ways you can do it for free.
Optimize your posts and cross-promote across channels. Understand how posts show up on certain networks. Images work well and get shared more often. Strategic hashtag usage increases the likelihood a Tweet will be seen by a relevant audience outside of your current followers.
Post more frequently. More posts equal more greater visibility. Posts on Facebook and LinkedIn have longer lifespans so once or twice daily will work in most cases. Twitter is more immediate and works better for current events. The lifespan of a Tweet is about 18 minutes, so you can get away with posting more frequently.
Participate in conversations during tradeshows. This is a great way to connect with new customers or business partners during events. These connections often times build quality relationships and ultimately generate leads.
Include social media on any upcoming printed material and tradeshow signage. Integrate the company’s digital presence onto fliers, brochures, or reports anywhere the company exhibits. You can wait until you need new material to add the social icons or handles so it fits within the budget. Banners or table tops at tradeshows offer more opportunities to feature a Twitter handle and other accounts.
Upload an email list and feature accounts in emails. If you already have the contacts, try uploading a current list to see if any of them have an account. If someone is subscribed to your emails, it’s because they like your content. Offer alternative methods to receive content through social media.
Add Call to Action buttons. Email signatures include a company phone number and email address. Why not include more ways to connect with you? Social media accounts are also a great way to learn about a company. Add these buttons near About Us or Contact Us on the homepage. When contributing to another site, don’t be afraid to use a link or anything referring to your social presence. This is a good place to embed a post.
Embed on website pages. Just like the homepage, add buttons or links to accounts throughout the website. Odds are the homepage is the most visited page, but many visitors are attracted to the site by press releases, blogs, or product pages. Don’t be afraid to use sharing buttons as well. When a person visits a webpage, it’s because they are interested. If they like what they see, give them the opportunity to tell the world. Sharing buttons make it easy for people to seamlessly post predetermined content.
Engage current employees. Embed social media info on your company intranet. Employees are the best advocates. Encourage them to support the company by making social accounts visible and accessible. Also, make mention of the importance of social media in employee training. Whether it’s for new hires or current employees, training is another good way to encourage following company pages. Weekly or monthly emails to employees featuring top social media posts help them understand what the company is talking about. These are good for general internal communications, as well as helping the social media manager spread the sharing workload.
Not only do these steps boost the visibility of social media channels, they are a foundation for your digital presence. It’s important to remember that follower counts aren’t everything. The value is in getting the right people to follow you. Showing off channels in these ways will guarantee the most relevant people see it: your customers.