One of the biggest reasons for social media’s rise in popularity are the money-saving opportunities consumers can get when engaging with a favorite brand. Many companies have given away free customized gift cards to users of the sites as a way to build loyalty.
However, as one recent case demonstrated, users and companies must be careful when it comes to offers. Members of Facebook were recently exposed to a scheme in which they were given phony gift certificates for $50.
Naked Security reports that the message about the fake gift card fooled a large number of the social network’s users, with many posting the news on their personal feeds.
“Unfortunately thousands of Facebook users have been spreading the message, helping these criminals propagate their fraud,” the site stated. “Innocent people thinking they might share a great deal with their friends are being used to social engineer those same friends. Steer clear of these frauds and warn your friends that not even a cup of coffee comes at no cost.”Back To Blog