One of the largest coffee chains in the world recently announced that it would be introducing a new mobile phone application in Europe to help customers pay for items more easily with devices.
Epic Mobiles reports that the new application, used by Starbucks customers, previously found success after being introduced in the United States and the coffee company is hoping to jump on the bandwagon of near field communication adoption in the country. Earlier this year, UK-based Barclaycard and Orange introduced Quicktap, the first NFC service of its kind that used machines made by Samsung.
The head of marketing for Starbucks in the UK, Brian Waring, said the merchant services-related strategy would help take advantage of customers’ wants and concerns.
“We wanted to find a way for them to pay in the quickest way possible,” he said. “Because our customers want it, we have created our own custom-built mobile payment technology rather than waiting for the near field communication technology which is currently not widely available. We’re always thinking of new ways to add value to our customers and give them more reasons to choose Starbucks.”Back To Blog