Blog

Study reveals more holiday shoppers will use mobile devices

November 2, 2012

A new survey conducted for USAA confirms that mobile shopping and mobile credit card processing continue to grow in popularity.

A new survey conducted for USAA confirms that mobile shopping and mobile credit card processing continue to grow in popularity.

The fourth annual USAA Holiday Spending Survey, which involved nearly 1,000 respondents, revealed that 56 percent plan to use their mobile devices as tools for comparison shopping, downloading coupons, searching for availability in stores and making purchases.

The report also found that many are optimistic about the economy and are less likely to cut their holiday shopping budgets. More than half (53 percent) said they would buy a greater number of gifts this year and 24 percent said they would spend less this year compared to last. Additionally, fewer people said they would set a budget for themselves this holiday season.

“In addition to the decrease in the number of shoppers cutting spending and budgeting, nearly half plan to use their credit cards to make holiday purchases,” said J.J. Montanaro, a certified financial planner with USAA. “With only one-third planning on paying their holiday credit card balances in full immediately, it appears shoppers will be less cautious with their holiday spending.”
 

Back To Blog