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Study shows consumers are more open to receiving texts from retailers

July 31, 2013

Retailers may have found another inroad toward driving new customers to their online merchant accounts. The results of a study from Textlocal, a UK based firm, suggests that consumers have an increased interest level in receiving text messages from their favorite stores and brands. 

Retailers may have found another inroad toward driving new customers to their online merchant accounts.

The results of a study from Textlocal, a UK based firm, suggests that consumers have an increased interest level in receiving text messages from their favorite stores and brands. The report identified SMS messaging as the “primary activity” of smartphone users.

They also found that a total of 7.18 million people will opt in to receive messaging from at least one retailer by the year 2015, showing a growth of 38 percent in that market. For business owners and managers, offering SMS message services could be a new way to drive up e-commerce traffic.

“Consumers want to feel in control, not spammed in their personal space, so it’s up to retailers to make sure they truly understand how best to reach their followers with a view to turning them into regular shoppers,” said Darren Daws, managing director of the firm.

The study should certainly influence retailers into optimizing their online credit card processing options. Smartphones allow retailers a way to streamline the online shopping process. Theoretically, a customer who uses a digital wallet could receive a text from their favorite brand, click on the link, and purchase an item all in the course of a single moment – if the retailer is savvy enough to offer online processing capability.

Mobile has given retailers a new way to drive traffic to their brand, says Rob Townsend, a Textlocal representative, speaking with Mobile Marketing Magazine. He argues that with the constant presence of smartphones in our lives, it’s necessary for businesses to join in.

“It’s likely consumers would expect brands to communicate with them via this medium – and our research bears this out,” he said.

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