Many credit card customers who took part in an online survey said that they were concerned that data could get into the wrong hands when it comes to online credit card payments.
The report, conducted by KPMG, asked 9,600 people in 31 countries around the world about their attitudes when it comes to sharing data on mobile platforms. Four out 10 respondents said that they worried about who would be able to see their information when using the merchant services applications.
In a recent interview with ISO and Agent, Bryon Morrison, The Marketing Arm’s president of wireless practice, said that the service needed to be made more secure before wider adoption could take place.
“Consumers will be willing, and even eager, to share personal and financial information with retailers and banks through mobile devices if they feel they are getting a better experience–if you give them a banking or shopping program that’s more exciting or delivers genuinely better value,” Morrison told the news outlet.Back To Blog