Survey reveals where mobile customers shop

November 26, 2012

Online credit card processing, along with an increase in the use of mobile devices, such as cell phones, tablets and laptops, has changed the way many people shop.

A new survey of more than 2,100 American adults conducted by CashStar reveals that mobile shopping is happening in some unlikely places. For instance, it found that some 38 million people shop while they’re on the toilet. Additionally, men are more likely to shop from the bathroom than women are.

Other interesting findings include that more than 4 million Americans admit to shopping while driving, 9 million say they’ve secretly shopped while attending a business meeting and more than 7 million say they’ve shopped via their mobile devices while grocery shopping in a physical grocery store.

It’s interesting to note that 17 million Americans have shopped via a mobile device while standing in the retailer’s physical store. This practice, known as “showrooming,” is becoming more popular, as it allows consumers to compare prices and order items easily.

“The retailers who have been paying attention and catering to where and how consumers want to shop by mobile-optimizing their ecommerce sites and offering mobile eGift Cards will reap the rewards this holiday season and have a jump on the competition going into 2013,” said David Stone, CEO of CashStar.

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