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Survey Says Most Americans Have Made Online Purchases

July 17, 2014

Most U.S. adults have purchased clothing, digital content, and accessories online, while just under half have purchased personal electronic devices online, according a recent Harris Poll. However, the majority of respondents also expressed an in-person preference for certain categories, such as groceries, medications, personal and household electronics, and cosmetics.

Most U.S. adults have purchased clothing, digital content, and accessories online, while just under half have purchased personal electronic devices online, according a recent Harris Poll. However, the majority of respondents also expressed an in-person preference for certain categories, such as groceries, medications, personal and household electronics, and cosmetics.

Tablet owners were more likely than smartphone owners to have purchased digital content, clothing, accessories, and personal electronics on their device. Men where somewhat more likely than women to purchase digital content, personal electronics, and household electronics online than women, while women were somewhat more likely to have purchased clothing, accessories, and cosmetics and grooming products online.

Slightly more than 80 percent said free shipping would make them more likely to make purchases online, while 70 percent said free postage for returns/exchanges would make them more likely to buy online. A small majority of 55 percent said the ability to conduct returns/exchanges at a brick-and-mortar location would make them more likely to make a purchase online.

From “Survey: Most Americans Have Made Online Purchases”
Chain Store Age (07/15/14) Berthiaume, Dan

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