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Tablets may be more important than smartphones this holiday season

November 21, 2013

Many retailers expected that their mobile credit card payment processing systems would mainly be used by smartphone owners, but a recent report suggests that may not be the case.

Many retailers expected that their mobile credit card payment processing systems would mainly be used by smartphone owners, but a recent report suggests that may not be the case.

Tablets are expected to account for more U.S. retail sales made over mobile devices than smartphones will, accounting for half of all mobile-derived retail revenue, according to a recent report from Business Insider. The news outlet cited the large screens offered by the devices as a primary reason they have become the go-to mobile shopping method.

Average retail order values, online traffic volumes, and conversion rates are all higher on tablets than they are on smartphones, according to Business Insider. 

Mobile devices are attracting many consumers – but they need to process quickly
For retailers, having efficient credit card payment processing pages tied to a branded mobile application is a must. A recent report from Compuware found that roughly half of all smartphone and tablet users intend to employ their device to search for or buy gifts this holiday season, for example. Additionally, 36 percent of respondents to their poll noted that they plan to shop more on their mobile device this year than they did during 2012.

John Van Siclen, general manager of the APM business unit at Compuware, noted that businesses need to be sure they invest in the best mobile payment processing terminals and application designs, to contend with the many variables presented by mobile devices.

“Mobile applications have more variables, like carrier latency, signal strength and battery life to contend with,” he said. “Also, many mobile applications are simply less mature and less tested than their classic web counter-parts. The winners in the battle for mobile shoppers this holiday season will be those who did the prior-proper planning to assure their mobile applications are ready for the load and are proactively managed with the latest modern performance management technology.”

More than 35 percent of smartphone and tablet users will abandon sales to shop elsewhere if a mobile application or website doesn’t load a page within three seconds, according to Compuware.

That, in turn, could lead to a large amount of lost sales: Business Insider reports that commerce conducted on tablets and smartphones will account for nearly $30 billion in spending this year – representing more than 10 percent of all e-commerce spending in 2013. That means that payment processing systems and mobile applications need to be running in top form. 

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