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Taking advantage of non-traditional holidays might boost interest

January 23, 2013

Many consumers can predict when their favorite stores are going to hold sales.

Many consumers can predict when their favorite stores are going to hold sales. Most retailers do so around the winter holiday season, while others wait until the end of the summer to market products to a back-to-school crowd. However, keeping patrons on their toes might actually be more effective – merchandisers may want to consider offering sales at offbeat times to boost results at credit card terminals. 

For example, Apple will be offering shopping events in many Asian countries to coincide with Chinese New Year on January 25, according to App Advice. The actual holiday falls on February 10. This might draw in new customers to the American corporation.

The news outlet said the event is called Red Friday, to call upon similarities to the U.S. Black Friday shopping event. 

Many other businesses may attract additional customers by offering special deals on merchandise that coincides with certain holidays. For instance, both Valentine’s Day and Saint Patrick’s Day are right around the corner, so company leaders may want to think about promoting free shipping, discounts on themed products or contests to draw in patrons during times when business may otherwise be slow.

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