Payment processing equipment can be a major factor in the success of a small business or an organization. One of the nation’s most prominent youth groups has clearly realized that: Girl Scouts in Washington, D.C. will be equipped to accept credit card payments made via a payment processing terminal when they sell their world-famous cookies this year.
The Girl Scouts of the Nation’s Capital recently announced that they would accept credit cards as a form of payment when selling their cookies this year, according to a report from Patch.com.
“What girls learn in Girl Scouting are the life skills and values they will need to be successful,” Linda Soto-Harmon, CEO of the Girl Scouts of the Nation’s Capital, told the news outlet. “Where else do girls run their own business? The Girl Scout Cookie Program is the largest girl-led entrepreneurial program in the country where girls learn goal-setting, decision-making, money management, people skills and business ethics that are essential to leadership and success in life.”
This puts the Girl Scout troupes in Washington ahead of the payment processing offered by many small businesses. CNBC recently reported that more than half of all small businesses in the U.S. have yet to begin accepting credit card payments – which means they’re surely missing out on significant amounts of revenue. The news outlet then profiled Split Bread, a California sandwich shop that was able to succeed on the strength of a location design that thrived without a need for an area to accept cash payments.
“As we were designing the space, we realized that we were designing it around a cash till,” David Silverglide, co-founder of Split Bread, told the news outlet. “We stepped back and said, ‘Why are we doing this when 70 percent to 80 percent of customer transactions at our other seven [restaurants] are made with credit cards?’ We can scale as all these new technologies emerge. Cash was the limiting factor.”
By choosing to accept credit cards – either with wireless technology as with Split Bread, or with the type of credit card machines being employed by the Girl Scouts – a business can significantly expand its clientele. Different kinds of consumers pay for their transactions using different forms of funds, so a business that accepts credit cards immediately affords itself an advantage over its peers that only accept cash payments.Back To Blog