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The ultimate gift decision: Gift card or jewelry?

November 8, 2012

There's good news for men in search of the perfect gift for the women in their lives this holiday season.

There’s good news for men in search of the perfect gift for the women in their lives this holiday season.  A new survey conducted by American Express Publishing and the Harrison Group reveals that many women want to receive gift cards.

The survey of 625 affluent households found that 34 percent of females want to get a gift card to a specific retailer (versus one that can be used anywhere) from their significant others. However, only 11 percent say they are likely to get it.

Those who have trouble choosing a specific gift card to purchase should rest assured that a restaurant gift card or one that can be used anywhere is also a good option, with 25 percent and 18 percent requesting them.

Shoppers should know that many retailers and restaurants will also offer them a promotional gift card to use for themselves when they purchase one for someone else.

Experts say some people are hesitant to purchase gift cards because they may not be perceived as thoughtful gifts. If that’s the case, the survey revealed that jewelry is also a good option – with 30 percent wanting a little bling instead.
 

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