The upcoming holiday season is expected to be a happy one for online credit card processing companies, as many people are expected to do at least a portion of their shopping online.
Internet Retailer reports that a recent study from eMarketer projected a 16 percent increase in e-commerce spending during November and December to $54.47 billion. This would make 2012 the fourth consecutive year of increased online spending.
“Consumers will turn to the internet to stay within their budgets, locate hard-to-find gifts and avoid crowded stores,” the report, Online Holiday Shopping Forecasts and Trends, stated.
Additionally, a survey of 1,000 small businesses conducted by Payvment found that nearly half of those who sell on Facebook expect an increase in sales this holiday season. In fact, many have dubbed Cyber Monday “Facebook Monday” instead.
“The data also shows that Facebook sellers are continuing to invest in promoting their storefronts via Facebook ads, as well as offering deals and promotions and aggressively marketing their stores via other social channels such as Twitter and Pinterest,” said Jim Stoneham, CEO of Payvment.