Twitter has agreed to acquire CardSpring so it can help transform its service into a e-commerce platform.
“We’re confident the CardSpring team and the technology they’ve built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users,” says Twitter’s Nathan Hubbard.
Merchants can offer and monitor promotions across channels with CardSpring services, whose technology is an element of First Data’s Offerwise.
“We see the intersection of payments and digital media as an opportunity to revolutionize how consumers use credit and debit cards, while helping retailers to connect and communicate with their offline shoppers—much in the same way the Internet has enabled online stores to create relationships with their online customers,” CardSpring says.
“At Twitter, we will continue to grow the adoption of our platform and work with our publisher, financial, and retail partners to create new, innovative commerce experiences for consumers.”
From “Twitter Buying Payments Company CardSpring”
PaymentsSource (07/18/14) Wolfe, Daniel