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Twitter continues to develop potential for strong e-commerce presence

March 5, 2014

The user base for the social media website Twitter is growing at a rapid clip - offering major potential to e-commerce companies who are ready to leverage use of the website to increase sales at their online credit card payment processing pages.

The user base for the social media website Twitter is growing at a rapid clip – offering major potential to e-commerce companies who are ready to leverage use of the website to increase sales at their online credit card payment processing pages.

A recent report from eMarketer noted that the website has now passed the early-adoption mark in the U.S. By the year 2016, it’s projected that more than one-quarter of all internet users between the ages of 12 and 44 will be using Twitter at least once a month. This figure illustrates the consumer base available to retail brands that advertise their online wares at the page. That potential already exists, as well: though the company’s adoption rate is currently lower than the projections for 2016, it’s estimated that 48.2 million individuals use Twitter in the U.S. alone. 

A previous report from TechCrunch detailed how Twitter was working to hire commerce specialists, presumably to help further develop an e-commerce approach for the website.

Social media websites are helping companies to advance their approach to online commerce
Twitter isn’t the only social media website being optimized for use for – and finding success within – the e-commerce sector. A recent article from BizReport, citing figures from Addshoppers, noted that Pinterest is currently providing roughly one-fourth of all social commerce for their retail clients, further illustrating the benefits afforded to businesses that engage with social media users and websites. 

“Pinterest is a visual, social channel and has taken off as a part of the social e-commerce trend we’re seeing,” Aneesh Desikan, social practice leader and manager of digital marketing at Acquity Group, told the news outlet. “This growth could be attributed to the sleek, visual interface that feels almost like traditional shopping, letting the eye bounce from image to image based on what catches the user’s attention. And now, with promoted pins, brands can grab the shopper’s attention even more readily.”

Research provided to BizReport by the Acquity Group shows that roughly 25 percent of women between the ages of 18 and 25 claim that they’ve already purchased products specifically because of posts they saw on social media. This bolsters the thought that retailers will be able to drive more consumers than ever to their mobile, online and in-store credit card and debit card payment processing terminals if they properly make use of social media outlets. 

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