Use blogs to become a thought leader

June 16, 2015

Blogs are essential for modern business. 

In modern business, maintaining a blog is essential and can help you gain a competitive advantage in your industry. Because the Internet has become so instrumental in the ways that companies do business, not having a blog could mean you are failing to engage potential customers and position yourself as a thought leader in your industry.

Blogs are good for business
Merchants and retailers today expect to not just sell products at their stores, increasingly they are using their e-commerce catalogs to generate sales. Additionally, consumers enjoy the ease and convenience of purchasing from home. Having a blog is simply an extension of your online  business, primarily offering information. Even if customers do not buy something every time they visit your site, they can still pick up useful knowledge for the future – if you make it possible. It is important to remember that a large percentage of consumers also use the Internet to research products before they buy. Offering them some valuable information on your blog could result in you fostering some customer loyalty for the future.

“Become a thought leader.”

Become a thought leader and the benefits will follow
One way to gain traction with customers and grow your business is to become a thought leader. For example, if you operate a business that sells sustainable home technologies, discussing recent trends in solar panels, efficient HVAC systems and programmable thermostats will prove beneficial. You will show your blog visitors that you are not only interested in selling them items from your inventory, but that you actually care about the products you sell in your store and on your website. Blogs can be fun to read, informative and powerful tools for influencing customer opinion. Consumers in 2015 are interested in learning just as much as they are interesting buying. Chances are if you offer that what they want to know, you will soon be selling them what they want to buy as well. 

Search Engine Optimization is not an option
According to business2community, businesses need blogs to grow their online organic traffic. Unlike direct search traffic, organic traffic is what most marketers work to increase. Companies want consumers to find them when they do their searches in Google. As such, websites rank better when companies blog consistently and use competitive keywords. Organic traffic can lead to significant increases in sales, due the larger pool of people looking at your site.

The insights you derive from your traffic data will also help you originate new strategies. Website traffic is a great way to gauge the effectiveness of your online resources and marketing initiatives. You should keep in mind that over time, you want to see your organic traffic edging upwards.

Grow your organic traffic with SEO. Fostering customer loyalty is important.

Foster customer loyalty with consistent blogging
Marketing is increasingly based on relationships, not selling strategies. The most successful companies allow their customers to shape product direction, influence selling efforts and inspire change. Accordingly, having a blog is beneficial in this regard. If you post about a particular product or service, viewing the comments that your customers leave will give you a good indication how your target audience feels about a certain issue. However, before you can expect your blog to directly affect your bottom line, you should make sure it reflects high standards. The Huffington Post advised companies looking to improve their SEO to focus on things such as having strong titles, ensuring the site is readable, spreading content across multiple pages or posts, and choosing attractive site design.

It is important to keep in mind that businesses and customers form a symbiotic relationship. A blog is simply a line of communication between both parties. Keep the line open, casual and friendly and you are sure to position yourself well for the future.

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