According to a couple of recent reports, the use of mobile credit card payment processing terminals – mobile devices such as tablets, which can allow employees to conduct transactions on store floors – are becoming much more popular among small business owners. In certain sectors, the use of the devices is becoming near-ubiquitous, in fact. Many small business owners are raving about the value these payment processing terminals have added to their business.
More than half of all merchants that have been in business for less than three years are currently considering implementing mobile point of sale systems within the next 12 months, according to Jordan McKee, an analyst with the Yankee Group. He told Tech Target that almost 35 percent of all small retail stores are already making use of mobile point of sale devices. Additionally, another 19 percent of small retail business owners have immediate plans to implement the use of mobile point of sale technology.
McKee explained to the news outlet that mobile point of sale devices allow for employees to have more freedom in how they speak to customers and conduct transactions. For example, the devices could allow an employee to display figures about a product on the store floor, and then immediately ring up a transaction for that product, without even needing to walk the consumer to the register.
“Not having employees chained to the register, but out on the floor engaged with customers, is a major value of mobile point of sale,” McKee explained to Tech Target. “Once the employee is able to mingle with customers, and take payment on the spot, you avoid the loss that happens when a customer wanders around the store to the register, only to decide they don’t want it.”
Another recent report, from Research and Markets, further illustrated how popular mobile point of sale devices are. That study found that there will be roughly 7.7 such devices in use worldwide by the year 2020, with many of those in use at small business locations.
The benefits offered by mobile point of sale terminals
TechTarget then spoke to business owners who are already making use of mobile point of sale devices, to better ascertain how they can improve the shopping process for both customers and employees alike. Dick Calio of R.J. Calio Consulting, told the news outlet that mobile point of sale devices are particularly helpful for closing “interactive sales,” where the consumer would be likely to ask the store associate helping them a large number of details about the product they’re considering purchasing.
“These aren’t commodity sales like razors and shaving cream, where all I need to know is what part of the store they’re in,” Calio told Tech Target. “These are interactive sales, and an employee can talk to the customer about where I’m going to use the kayak, is it a one- or two-person kayak, what’s my level, what accessories does It need. If they have that on a tablet, they can do a better job of helping me.”
His statements suggest that mobile point of sale devices might not add much value to convenience stores or other places selling products normally bought on impulse. However, he also suggests that any business selling products that would look more attractive when paired with online statistics and research would surely benefit from implementing mobile point of sale technology.
“From an return-on-investment perspective, a retailer must determine how a mobile point of sale system will enhance the customer experience and result in increased sales,” Calio concluded, while speaking with the news outlet.Back To Blog