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VeriFone launches mobile payment platform

May 8, 2012

A major technology company recently announced that it had created a brand new mobile payment platform, hoping to take advantage of an increasingly popular merchant services trend.

A major technology company recently announced that it had created a brand new mobile payment platform, hoping to take advantage of an increasingly popular merchant services trend.

PCWorld reports VeriFone will launch its SAIL platform to help small and medium-sized businesses accept credit card payments with a special swipe device. The source reports that firms signing up for the service will have to pay a 2.7 percent processing fee for each transaction.

According to some industry experts, the new platform has advantages for business owners that other systems, including Square, including the ability to leverage social media marketing strategies.

“On the software side, Verifone is making their back end technology open via a series of API’s, meaning you can patch in third-party features—like Facebook deals for your business—into the app, or let you patch in the transaction UI into a mobile app of your own,” Gizmodo reports.

Other mobile payment platforms have come out in recent weeks that seek to make it easier for business owners. Heartland Payment Systems released its Mobuyle Restaurant, which allows restaurant owners to accept payments through Android devices.

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