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Visa expands mobile wallet service

November 30, 2012

The world's largest credit card company is making strides with its digital wallet service, V.me.

The world’s largest credit card company is making strides with its digital wallet service, V.me.

Visa has announced that Bank of America has agreed to offer V.me and has begun piloting it to its online banking customers. This service gives consumers the ability to make simple and secure online payments without the having to constantly enter card account numbers, bill-to and ship-to information.

“We believe that Bank of America’s decision to offer V.me to its vast customer base will accelerate merchant adoption and make this digital wallet even more valuable to consumers,” said Visa’s Jennifer Schulz. “In the end, the most successful payment platforms will be the ones with the greatest focus on security and the most benefit to consumers and merchants.”

The merchant services company says Bank of America online banking customers can enroll in V.me and start using it online at more than 20 ecommerce retail partners including 1-800-FLOWERS.COM, Shoebuy.com, Cooking.com, Buy.com, Blue Nile and others.

According to Tech Crunch, V.me will launch internationally and at local point-of-sale terminals in early 2013.

Earlier this month, Visa announced that 50 smaller banks and credit unions signed on to offer their customers the digital wallet service as well.
 

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