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Wal-Mart teams up with AmEx for new prepaid card program

October 9, 2012

American Express recently came to an agreement with the largest retailer in the world recently to launch a brand new prepaid card to assist customers who have not been pleased with traditional banking.

American Express recently came to an agreement with the largest retailer in the world recently to launch a brand new prepaid card to assist customers who have not been pleased with traditional banking.

In a release, Wal-Mart announced that it would be teaming up with the credit card firm to roll out BlueBird, which is being touted as a viable alternative to more common checking accounts and credit card programs. Those who sign up for the merchant services-related card will be able to open new accounts without having to keep a minimum balance and other fees common in other programs.

“Bluebird is our solution to help consumers who currently may be poorly served by traditional banking products,” said Dan Schulman of American Express. “In an era where it is increasingly ‘expensive to be poor,’ we have worked with Wal-Mart to create a financial services product that rights many of the wrongs that plague the market today.”

American Express grabbed other headlines when it was announced that it had scored highest in a recent study. The J.D. Power and Associates U.S. Credit Card Satisfaction Study found that AmEx had scored the highest out of all companies surveyed with a score of 807 points.

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