Businesses that are hoping to grow their revenue in the coming year would certainly do best to look online for help.
MarketLive, an e-commerce software provider, recently reported that web sales grew by more than 26 percent year-over-year at its clients online payment processing terminals during 2013, according to a recent report from Internet Retailer. Sales in the fourth quarter alone increased by more than 16 percent over those recorded in the same timeframe during 2012.
Mobile transactions and promotions are also helping small businesses to extend their reach. Mobile Commerce Daily, for example, recently reported how one small business – Mini Mountain, a skiing and snowboarding school – recently saw half of its coupon redemptions come in via mobile devices.
“About half [of the coupons issued] were redeemed on mobile devices,” Tom Waldron, owner of Mini Mountain, told Mobile Commerce Daily. “That’s just how people are. More and more people use their phones for everything.”
Waldron went on to detail to the news outlet how he feels mobile commerce and promotions will change the nature of marketing for small businesses. To explain, he talked about how his business may begin to use mobile communication techniques to offer consumers time-sensitive discounts on slow business days, for example.
“We could get people more on a spontaneous basis to come in,” Waldron continued, while speaking to Mobile Commerce Daily. “If we have a day that’s slow, if we could notify people at their phones, maybe they could come by and take a lesson. [Mobile] can get more people to come in here. We’re always trying to reach more people in a different way and this is the way of the present and future. We’ve come from sending out flyers to emails so maybe this is the next step.”
His view that online and mobile services are the way of the future is one backed up by MarketLive: Internet Retailer also reported that the company saw traffic to its clients websites increase by more than 20 percent throughout 2013.Back To Blog