The amount of money spent online varies across different retail industries – but some businesses are starting to see the web account for a large portion of their overall revenue.
Aeropostale, an apparel company, recently announced that it’s e-commerce sales remained flat throughout the third quarter 2013, illustrating that not all industries are seeing a significant increase in the amount of sales made through online channels. Internet Retailer reports that Thomas Johnson, CEO of the company, recently told investors that improving e-commerce offerings and the rate of sales made at online credit card processing pages was a priority for his company.
“We plan to continue to grow e-commerce,” Johnson told investors, according to the news outlet. “We will continue to invest in social media, connect with our consumers through crowd-sourcing and new engagement techniques, and leverage our industry-leading number of fans and followers on social media channels.”
The web currently accounts for 10 percent of all Aeropostale sales, according to Internet Retailer.
NBTY, a retailer of vitamins and nutritional supplements, is seeing a significant increase in the portion of transactions made at its online virtual credit card terminals. Another Internet Retailer report notes that during the fiscal year 2013, the company saw its e-commerce sales increase by more than 10 percent, accounting for $162.3 million in sales. During the prior fiscal year, e-commerce transactions only accounted for $146.8 million in sales.
In fact, sales made through the internet now account for more than 65 percent of all direct response sales for NBTY, according to Internet Retailer. During 2012, e-commerce websites accounted for less than 62 percent of NBTY’s direct response sales, illustrating how e-commerce use is continuing to ramp up with customers as it pertains to specific companies and industries.Back To Blog