Retailers are quickly noting the increasing amount of consumers accessing their debit card and credit card payment processing pages online via mobile devices. In fact, one recent poll found that many retailers soon expect mobile shoppers to outnumber their desktop-based peers.
According to the latest IMRG survey, roughly 11 percent of retailers expect most of their online sales to be coming from individuals using mobile devices by the end of 2014. Last October, only 4 percent of retailers had the same expectations – revealing the extent to which mobile-commerce is growing within the field.
“Mobile continues to dominate the e-retail landscape, with sales via mobile devices now accounting for a third of U.K. e-retail sales,” claimed Tina Spooner, chief information officer at IMRG. “The latest survey results also reveal that mobile has a key part to play in the multi channel retail environment, with three-quarters of high street [and] multi channel retailers now having a mobile-optimized website, compared with just over half of pure play merchants.”
Additionally, more than 40 percent of retailers are expecting year-over-year sales growth to top 20 percent across the next 12 months, according to IMRG, illustrating the confidence that many businesses have in advanced payment processing technologies to help them procure more consumers.
“With an increasing number of consumers now using their mobile devices to browse and compare products while in-store, it is no surprise that mobile has become an integral part of retailers’ multi channel strategies,” explained Spooner. “Our latest survey results also reveal an increasing optimism among retailers around their expectations of online sales growth during 2014. While almost all merchants surveyed said they expect to see positive year-on-year sales growth, a significant proportion (42 percent) forecast sales growth to reach in excess of 20 percent.”
Mobile payments to increase by at least 40 percent this year, according to another study
IMRG and the retail business owners it polled aren’t the only individuals and organizations testifying that mobile credit card payment processing is going to take off this year. The latest report from Juniper Research claimed that the value of global payments made via mobile devices will increase by roughly 40 percent this year – accounting for no less than $507 billion in revenue. This findings fully illustrate what’s now an undeniable fact: someday, mobile-based online commerce will be as important to retailers as desktop-based e-commerce currently is.